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----i We look at 100+ marketing channels, formats and tactics to devise a customized development track for your inbound marketing.
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Your outbound sales stale?
Your marketing is not effective?
or non-existent?
Want to try something radically new?
Overwhelmed with options?
Tired of agency promises?
You burned budget?
The solution
starter
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if you don’t have marketing experience *
Benchmarking of competitors’ marketing mix
Internal Marketing SWOT
2-3 customized inbound marketing development tracks
Actionable execution
PLUS
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if you have some experience *
everything that is in “starter”
In-Depth analysis of current marketing activities by channel & by tactic
Actionable tips what & how to improve current activities
executor
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if you’re missing a little of experience *
everything that is in “starter” & in “plus”
Taking charge of executing marketing development track with freelancers, agencies, inhouse staff
Support in-sourcing, recruiting
Analyze
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Benchmarking: What works for your competitors
What have you tried, how has it performed? What else is there to work with?
Where is your Sales Development & Sales Enablement at?
Growth
Tracks
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We devise 2-3 options to focus on different sets of marketing channels.
The tracks may focus more on Events & Brand, on Page Optimization & SEA or full-funnel content marketing.
Step-by-Step Marketing roadmap for the next 6-12 months
Execution
Options
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Which internal or external resources do you need to execute?
Should you conduct pilots first to verify the growth formula?
We support your in-house recruiting or suggest expert freelancers and boutique agencies.
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Events
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Direct Marketing
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Search Engine Marketing
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CRM
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Brand
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PR
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Advertorials
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Lead Nurturing
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Inbound Marketing
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Demand / Lead Gen
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Content Marketing
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Conversion Rate Optimization
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Full Funnel Approach
We run campaigns from ideation to reporting on the channels and tactical frameworks.
Execution and operational excellence is where we come from.
Two Eastern Europeans, one from East Berlin and the other from Ukraine, who have worked together up and down the aisle from global tech corporates to bootstrapped startups,combining the best of both worlds: creatives and performance.
We are here for you.
Philipp was in charge of adding inbound marketing to our growth formula, which was previously mostly focused on outbound sales. Philipp and Dima run pilots on channels as diverse as Google Search, LinkedIn, Facebook, Events, CRM and PR. He built up our in-house team of marketing specialists and helped us recruit and handover to an experienced CMO.
Philipp analysed best practices from our competitors, our strengths and goals and devised a development track for our product marketing. He supported us drafting job posts and recruiting talent. After two successful hires he continued to be a valuable sparring partner bringing in new ideas and pushing our marketing campaigns to operational excellence.
Philipp was integral to developing our first-ever large-scale booth at an international trade fair in Las Vegas. He helped us with our overall event strategy and developed a playbook for large trade fairs that included how to integrate such activities in the marketing channel mix. I could fully rely on his support, timely delivery and ownership.
Philipp implemented our go-to-market strategy, worked on the relaunch of our website (optimizing it for lead capture) and planned initial demand generation initiatives for example on linkedin and search. We were able to implement our strategy much faster thanks to his collaborative work style and result orientated output.
